Category and Commerce Analytics
Your Brand Story Based On Reliable Data
We develop an informed strategy to increase revenue.
In today’s highly competitive business environment, Category Management has become an essential business process and a top priority for most retailers and manufacturers. Its impact on consumer and business planning strategies is at an unprecedented level. When executed by qualified experts, category management can deliver profound results; with increased sales, improved margins, and enhanced consumer cognition. SMSB’s experienced category management consultants help analyze and provide solutions in Category Leadership for manufacturers and retailers alike.
next gen data distribution platforms.
At SMSB we are your partners. Our consultants work closely with you on strategic, tactical and operational services. We not only advise you on how to do it, we can do it for you. As a result, SMSB’s partnerships with our clients develop Category Management programs that deliver accurate and unbiased results that improve business performance.
Our Category Business Analytics expertise focuses on managing categories to ensure that your negotiated program benefits are realized, and drive continuous growth year after year. SMSB’s category management division extensively analyzes an abundance of data which leads to improved merchandising productivity, sales performance, promotional effectiveness, item-assortment productivity, and consumer insights.
We are trusted by more than 200 clients
In a competitive world, the details distinguish us from everyone else