Why is Vitamin Shoppe so Important?

Why is Vitamin Shoppe so Important? Finding the needles (in the proverbial haystack) Those that read my blog “Why is Erewhon so important”, here is another one- Vitamin Shoppe.  That’s right Vitamin Shoppe.  Health and wellness turned from “on trend” to “core belief”.  The next generation of shoppers and consumers have developed a capacity to […]

Why is Erewhon so important?

Why is Erewhon so important? What a show! I’ve been in the CPG industry over 26 years and my first EXPO West leaves me with only an expression of WOW!  The crowds and energy at the show were amazing.  Seems like everyone came out of their cave to tell the world “I’m here” and “What […]